After two years of circulation, Time Inc. wanted to reposition Real Simple, a women's service magazine recognized for its elegant simplicity. The magazine's quiet color palette, light typography and generous use of whitespace all reinforced the idea that this women's title would help busy, working women organize and clarify their lives. I was contracted to redesign the magazine with Michael Grossman and Robert Newman. Upon completion, I stayed on as Art Director to implement and evolve the new design.