The Summer Shack
W.W. Norton, 2007

Cover-to-cover design.
Jasper White, owner of New England's Summer Shack restaurants, wanted a design that incorporated the look-and-feel of the Summer Shack logo. The graphic identity of the book was fashioned from the restaurant's logo and a rustic font evocative of seafood road signs. The book design presents a subject that is both familiar and appealing, while grounding it in the larger culture, of which it's a part, coastal New England.