Cover-to-cover design and art direction.
Peggy Porschen is London's premiere cake chef. Her aesthetic is so well defined, designing a book that harmonized with her work posed an interesting challenge. The script was carefully chosen to echo her icing styles and swirly borders, originally drawn by Peggy herself. After completing the first book, I designed Peggy's identity, promotional materials and a line of products to extend her brand in the UK.