Mason Dixon Knitting
Potter Craft, 2006

Cover-to-cover design
From the outset, the authors knew the visual identity they wanted for their book. The casual, humorous, down-home tone of the prose translated nicely into a design playfully drawing on the palette of Americana. Grandiose typographic gestures were a way to complement and keep up with the authors' energetic voice and their lively use of quotes. Both of which are at the heart of the book.

This book went on to being Potter Craft's best seller to date.

Illustration by: Hatch Show Print